Our Story

Lisa and Rowan ran their first ultra together back in 2018 and have been running ever since. It was in January 2025, though, that they started For The Runners. Much like an ultra-marathon, it feels like it has taken forever to finally get to the launch line. FTR was born out of a simple need. We wanted premium running apparel that perfectly suits both road and trail runners (and walkers), delivered at a reasonable price.